The art and science of copywriting 

Are you looking for a way to improve your copywriting? 

In this blog, we help you with everything you need to know about copywriting and how to create awesome copy to boost your rankings and satisfy your audience at the same time.

Let’s start with the basics – What is Copywriting?

Copywriting is writing for marketing or sales purposes. Any form of writing in which you are trying to entice the reader to take action – click, download, buy, contact etc. – could be considered copywriting.

Why Is Copywriting Important?

It’s much more than just writing the words, a copywriter is responsible for learning about the product or service that they’re promoting, researching the target audience and competitors and SEO (optimising copy for search engines) this, of course, depends on the type of copywriter that you are. 

But any copywriter should familiarise themselves with these things – SEO (basics), user experience and sales funnels. 

Copywriters typically create a variety of different deliverables depending on client needs, including:

Blog posts

Web pages 

Ebooks 

Ad copy

Social media content 

Website content 

Here are 10 tips to improve your content from Semrush 

Copywriting is a skill with amazing benefits for your company, it can differentiate you from the competition and win you more business.

Get in touch to learn more about what we can do for you.

Latest Posts

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…
Read More
What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…
Read More
TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!
Read More