The latest additions to Facebook Groups

Add a Pixel to your Group

Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR world, where Facebook is working hard to become a place where meaningful interactions take place, a new tracking capability is like music to a marketer’s ears!

Facebook may enable advertisers to connect a Pixel to their Group! This means that the people who engage and or click to your site after reading posts in your Facebook Group can be targeted. Up until now, it was very difficult to track, and target group members and you could only do so with UTMs.

This addition means you can track and retarget any interactions that have been made on your Group. You will get to see insights within 24 hours and we’re hoping that Facebook will eventually allow creating custom audiences using Group Pixel data.

 

 

Pin comments in the discussion threads 

Groups on any social platform can be a powerful tool if used correctly.  Brands and marketers can connect, engage, and share content on a large scale to people who already show an interest in their products & services.

Facebook will now allow Group admins to ‘pin’ the best comments from their members. This is a great way to encourage further interaction and engagement as people may be specifically interested in the pinned posts

 

 

Let’s see if Facebook will be successful in increasing the impact of brands via Groups. Ultimately, all brands want is a safe place where they can ensure users stay engaged.

Latest Posts

Nostalgia On Trend Remember the era when pixels ruled screens? With today’s high-res images and digital, out-of-this-world AI smoothness, a swing back to the comfortable imperfection of the glitch can be reassuring for millennials seeking their childhood vibe or Gen X looking back at their ‘youth’ years loving this style.
Read More
The concept of target personas is fundamental in today’s marketing landscape, but it’s more than just a buzzword. With 93% of companies exceeding lead and revenue goals through effective customer segmentation, it’s essential to understand your target personas. This blog delves into the steps you should take to define and…
Read More
TikTok leads the way in setting trends and shaping how we interact, connect, and share. We’ll dive into the latest TikTok Trends Report to explore trends that reshape the platform, giving you a sneak peek into what makes TikTok the hub of creativity, entertainment, and building connections.
Read More