The latest additions to Facebook Groups

Add a Pixel to your Group

Since GDPR, Facebook has stopped collecting or using data for behavioural targeting and removed thousands of targeting options. According to Marketing Land, Facebook removed a further 5,000 ad targeting filters to fight discrimination against religious and ethnic groups. So now, in this post-GDPR world, where Facebook is working hard to become a place where meaningful interactions take place, a new tracking capability is like music to a marketer’s ears!

Facebook may enable advertisers to connect a Pixel to their Group! This means that the people who engage and or click to your site after reading posts in your Facebook Group can be targeted. Up until now, it was very difficult to track, and target group members and you could only do so with UTMs.

This addition means you can track and retarget any interactions that have been made on your Group. You will get to see insights within 24 hours and we’re hoping that Facebook will eventually allow creating custom audiences using Group Pixel data.


Pin comments in the discussion threads 

Groups on any social platform can be a powerful tool if used correctly.  Brands and marketers can connect, engage, and share content on a large scale to people who already show an interest in their products & services.

Facebook will now allow Group admins to ‘pin’ the best comments from their members. This is a great way to encourage further interaction and engagement as people may be specifically interested in the pinned posts

Let’s see if Facebook will be successful in increasing the impact of brands via Groups. Ultimately, all brands want is a safe place where they can ensure users stay engaged.

Latest Posts

We get it: growing your YouTube subscriber base can be challenging, and taking shortcuts is tempting. But here’s the reality: quick fixes won’t pay off in the long run. The top YouTube creators aren’t wasting their time and money on shady growth schemes. They’re focused on creating fantastic videos and…
Read More
Graphic design is more than just aesthetics; it’s a powerful tool that can communicate your brand’s message, evoke emotions, and engage your audience. Here are just a few ways in which good graphic design can help you reach these goals: Brand Identity Consistency Consistent and professional design helps create a…
Read More
Staying updated with the ever-evolving world of social media is tough at times. Explore and learn about the most recent highlights and trends right here: YouTube tests QR codes The video network is introducing QR codes for channels to enable quicker connections. It is also testing effects creation for Shorts…
Read More