The Like button is dead

Many of you might be surprised to read that the seemingly infinite hoard of Facebook users click the iconic “like” button more than 6 billion times a day, driving the relentless social machine that is rapidly absorbing the Internet.

This, however, was not enough for Facebook’s chief product officer Chris Cox, who decided last year that the like button simply wasn’t good enough.

To put it into perspective: more likes happen a day than Google searches, which has an impact on advertising budgets at a global level. It’s the click-based petrol that fuels the giant machine that is social media.

That’s something you don’t mess with without some very careful consideration and a team of weapons grade, hyper-smart tech geniuses behind you.

But no more! The trusty like button is being augmented by the addition of six ‘Reactions’

That’s right, the clever folk at Facebook have boiled down the entire spectrum of human emotion into just six emoji: angry, sad, wow, haha, yay, and love, with like remaining behind during the transition at least.

How this will affect the beating heart of Facebook is yet to be seen, but we can only imagine Mr. Cox knows what he’s doing.

HM22-Blog-banner-03image credit:Facebook Blog

Some of the great initiatives spearheaded by Chris Cox in the past include: autoplay videos in your timeline, the news app Paper, oh and the original Facebook Newsfeed. Make of that what you will.

What sort of impact do you think Reactions will have on social listening, ad revenue, ad costs…pretty much the molten core of social media? Let us know in the comments.

Latest Posts

Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More
I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More