By Katy Howell | March 21, 2022
TikTok is no longer a platform just for young people looking to have fun or to find a new dance challenge. It has now become the place where, every day, millions of people decide to make a purchase.
It is proven that this social media channel is one that generates the most sales. Why? Due to the organic content that is produced, where clients of different brands publish reviews, unboxings and “how to” with the products they purchase.
TikTok inspires to buy
According to TikTok, more than half of its users confirm that this platform has inspired them to buy, even when they were not looking to do so or had a product in mind.
This already gives us a great notion of how good an idea it is to be part of this social network. Its users, seeing other users of the app showing their purchases, how they use them and how it makes some areas of their life easier for them, are motivated to buy.
Even if the product is not for sale directly on TikTok, people go to the site where they can buy it directly, but the traffic is carried from this platform. TikTok stopped being a platform for just having fun a long time ago and has now become one where we can push sales whilst also having fun, informing and connecting with our community.
Interactions and trust
TikTok, like many platforms, is one where we must create community. But if there is something special about it, it’s the brand-user connection – 73% of users feel a deeper connection to brands they interact with on TikTok, compared to other platforms.
Feel part of a community
According to TikTok, 70% of users say they feel like they’re a part of a community, which they love being a part of, and achieving this is very easy on this platform since the algorithm allows you to always see videos related to the topics you like. This is a great advantage. The first step to increase our sales is to have a community committed to your brand that fully trusts your business, because they feel part of it.
The power of creators on TikTok
The power that TikTok has to convince you to buy does not lie solely in the platform and its algorithm. Brands owe a lot to the videos created by brand users. And if working with micro-influencers on other platforms has worked for you, you have no idea how big an impact they have on TikTok. This is because of the genuine feel, seeing a real person, just like you and me, using the products. This makes us see what it would be like if we acquired it. Being spectators of the real experience that the user has with a brand motivates us to buy. For them, the majority of users trust brands who have videos of users that have been recorded naturally and spontaneously.
TikTok brings great opportunities to businesses, we just have to start taking advantage of them as soon as possible. If you want to know how… contact us today!