The power of visual content claims another victim: How LinkedIn is going visual

The world has gone visual. 10% of photos taken in the history of the world were taken in the last year, as online and social media continues to embrace the power of visual content.

The statistics speak for themselves: 250 million photos are uploaded to Facebook each day, over a billion photos were uploaded to Instagram since its launch and sharing photos from Instagram-to-Twitter has increased 20-fold in the last year.

Fed up of being left out of the visual content club, LinkedIn is now becoming more visual, giving its 200 million users the ability to share photos, presentations and documents from the LinkedIn homepage.

The new feature is set to be rolled out to users in the near future, with some users already being able to take advantage of the feature. To share content, click on the paperclip icon on the right side of your share box when you post an update.

For some inspiration on how you can use visual content on your LinkedIn page, take a look at the likes of HP.

What do you think of LinkedIn’s decision to embrace visual content?

 

© Slideshare

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More