The power of visual content claims another victim: How LinkedIn is going visual

The world has gone visual. 10% of photos taken in the history of the world were taken in the last year, as online and social media continues to embrace the power of visual content.

The statistics speak for themselves: 250 million photos are uploaded to Facebook each day, over a billion photos were uploaded to Instagram since its launch and sharing photos from Instagram-to-Twitter has increased 20-fold in the last year.

Fed up of being left out of the visual content club, LinkedIn is now becoming more visual, giving its 200 million users the ability to share photos, presentations and documents from the LinkedIn homepage.

The new feature is set to be rolled out to users in the near future, with some users already being able to take advantage of the feature. To share content, click on the paperclip icon on the right side of your share box when you post an update.

For some inspiration on how you can use visual content on your LinkedIn page, take a look at the likes of HP.

What do you think of LinkedIn’s decision to embrace visual content?

 

© Slideshare

Latest Posts

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…
Read More
If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…
Read More
Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…
Read More