The shift to visual social media

Content marketing is on the lips of most Marketing Managers as we head into 2013. The growth of platforms such as Pinterest and Instagram are proof of the way that people are consuming content – shifting to rich engaging visual content.

Our own client analysis shows that 4x more engagement was generated on Facebook when using an image as part of the post compared with any other type of media. Another of our clients has invested in additional resource, bringing the production of assets for their social channels in-house. You only have to look at FMCG brands such as Walkers, Marmite and Kit Kat to see the investment in producing engaging, stimulating image based content. This is particularly important in Facebook where using rich media will help you “play the Edgerank game” and extend the reach of your content. (find out more on Facebook’s Edgerank algorithm)

There are some smart tips nested in this clever infographic below, but here are some Tweetable pullouts for you to share:

Instagram trumps Twitter for daily active mobile users

Photos on Facebook generate 53% more likes than the average post

Over 80% of pins are repins on Pinterest

PicMonkey averages 1.6m visits per day and 4.3m images edited per day

Pinterest is the 4th largest driver of traffic worldwide


Latest Posts

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…
Read More
Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates.   Read more here. TikTok launches program to…
Read More
While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More