This just in

In the era of ‘FAKE NEWS’, Facebook has begun its rollout of ‘Facebook News’ for users based in the UK. This service will be a tailored choice of Facebook approved news sources that users can consume on the web or the official Facebook app in its very own tab.

With many users, I included, getting their news from social media outlets, this would be a welcome service, curated to the wants and interests of individual users. Users will also have the ability to take control of this feed, having the ability to decide if an article is what they are interested in or to remove a news source that they don’t like or see relevant. This feed is similar to Google’s ‘Discover’ tab on Android phones, which also considers the user’s recent search trends and pages viewed. Both services aim at getting essential and relevant news to its users through an interactive feed, that changes depending on the user.

These new ways to digest news has been something that has been coming for a few years now, with this statistic that states: “As of 2020, Pew Research Center reported that American adults who look to social media for news is now at 55%.” With more and more people looking to social media for their information, and Facebook embracing this, it should be easier for users to stay up to date with what matters to them while still connecting through the Facebook platform.

Latest Posts

Content shared by your employees is getting shared far more than your branded content – so it makes sense to empower your staff to post more, right? The data is in – employee advocacy is a MUST. While only 3% of employees share content about their company, those shares are…
Read More
Oh, it’s so easy to talk Thought Leadership  It’s not so easy to make it happen  Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…
Read More
Instagram has recently introduced a new feature called “Competitive Insights” within its Professional Dashboard. This update gives business and creator accounts another way to understand and compare how their profiles are performing on the platform. The new tool lets you compare your account with up to ten…
Read More