Tiktok Insights

Tiktok is booming. It is projected to reach 1.5 billion users this year and this growth shows no sign of abating. A recent study shows that it is taking up more and more of people’s time as well. With all this in mind, now might be a good time to brush up on what makes the platform unique and use that knowledge to tailor the content you make specifically for the platform.

Today we’ll be looking at an infographic that is based on a report that has come straight from the horse’s mouth, so to speak.

Some interesting insights from the infographic below include:

54 % of Tiktok audience say ‘this brand is for me’ after seeing a combination of a brand’s organic content and paid ads – This is interesting because we tend to think of organic and paid content as two separate streams of content, but actually, from an audience perspective they tend to work in concert.

64% of Tiktok users say they would purchase a brand after seeing organic content and a paid ad from that brand- Again we are seeing that frequency is key – not overwhelming the audience, but strategically reminding them of your brand.

79% of Tiktok audience members agree that Tiktok is a place where brands can express their personality – here at IF we see time and time again that the most polished content doesn’t always perform the best – it’s the stuff that shows the company’s personality or has a bit of humour or flair that does the best.

You can read more marketing insights over at the Tiktok for business blog here.

If you ever want to get in touch about sharing insights or tips for marketing on Tiktok, or just to have a friendly chat about social media we’re all ears. You can find our contact details on the immediate future website

Latest Posts

While social media platforms offer unparalleled reach and engagement, they also expose companies to the scrutiny of a sometimes very unforgiving global audience. What happens when a brand’s reputation takes a hit? Let’s explore simple strategies for brand restoration in 10 easy steps. Start with Honesty: Brands are like relationships;…
Read More
Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…
Read More
As we are well into spring 2024, one trend that has been making waves since the beginning of the year up until now is 3D gradients. You may have noticed the subtle yet impactful shift in design across various social media platforms, since the restyling of the Instagram logo in…
Read More