TikTok it’s social o’clock

November 15, 2021

With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking ‘should my brand be on it?’.

Earlier this year, Associate Director, Belle Lawrence, and Account Manager, Sophie Shaw, sat down to discuss TikTok strategies and best practice tips. So, if you’re looking for advice on how to navigate one of the biggest social channels of the moment, watch this episode!

What you can expect:

Discover the 5 main content areas that your brand could focus on: challenges, storytelling, trends, educations, influencers
General TikTok best practice tips: Be personal, experiment and explore different styles of content, be clear and concise and don’t force it!
The three steps you need to follow to keep your audience engaged with organic content on TikTok: a steady stream of content, monitor analytics, and a good community management strategy.
Best practice tips for a successful paid strategy: authenticity, thumb-stopping visuals, accessibility, call to actions, and finally, consider all the elements for best viewership.

Now if you’re thinking this is a bit of you, then what are you waiting for! Catch up on the full episode now

Or better yet, get in touch today and speak to us about ways you can stand out on TikTok!

Latest Posts

Spring is finally here, the season of renewal, lighter days, and fresh creative energy. TikTok comes alive with blossoming trends, dreamy sounds, and feel-good content that mirrors the mood outside. It’s the perfect moment for brands to shake off the winter blues and reconnect with audiences in a playful, human,…

As a graphic designer in social media, your job often feels like a race against the clock. You need eye-catching visuals, trending audio, slick motion graphics, and impactful sound effects, and you need them all for yesterday. But while speed is essential, cutting corners on copyright is never an option.

We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment about the branding. Because data…