With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking ‘should my brand be on it?’.

Earlier this year, Associate Director, Belle Lawrence, and Account Manager, Sophie Shaw, sat down to discuss TikTok strategies and best practice tips. So, if you’re looking for advice on how to navigate one of the biggest social channels of the moment, watch this episode!

What you can expect:

  • Discover the 5 main content areas that your brand could focus on: challenges, storytelling, trends, educations, influencers
  • General TikTok best practice tips: Be personal, experiment and explore different styles of content, be clear and concise and don’t force it!
  • The three steps you need to follow to keep your audience engaged with organic content on TikTok: a steady stream of content, monitor analytics, and a good community management strategy.
  • Best practice tips for a successful paid strategy: authenticity, thumb-stopping visuals, accessibility, call to actions, and finally, consider all the elements for best viewership.

Now if you’re thinking this is a bit of you, then what are you waiting for! Catch up on the full episode now 👇🏼


Or better yet, get in touch today and speak to us about ways you can stand out on TikTok!

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