May 29, 2025
TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way.
With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the energy and excitement of the season. Whether you’re launching a new product, promoting a seasonal sale, or just trying to stay top-of-mind, TikTok can be your most powerful tool—if you use it right.
Design That Grabs (and Keeps) Attention
On TikTok, users scroll fast. That means your design has to be eye-catching immediately. Use bold, easy-to-read fonts that pop against your background, and don’t be afraid of colour.
Keep your text overlays concise and make sure they’re optimised for a vertical, full-screen experience. One trick I recommend is creating branded templates that you can reuse across multiple videos. They help maintain visual consistency without slowing down your creative process.
Filming That Feels Natural, But Intentional
While TikTok loves raw, unpolished content, there’s a big difference between authentic and sloppy. Great TikToks often feel spontaneous, but they’re usually carefully framed, well-lit, and smartly edited.
When filming, always try to hook the viewer within the first three seconds. Show your product in action, ask a question, or jump straight into the story. Use natural light to your advantage—especially during golden hour—and keep your shots dynamic. Even a subtle movement, like a pan or walk-through, makes your video more engaging. It’s also recommended to finish your edit inside the TikTok app, as adding trending sounds or using in-app effects increases your chances of being picked up by the algorithm.
@chavroux.uk 🥕 Sweet, savoury, and effortlessly delicious—this easy recipe adds colour and flavour to your table. Toss carrots with olive oil, maple syrup, garlic, salt, pepper, and rosemary, then roast until caramelised. Finish with creamy Chavroux Log Goat's Cheese for the perfect balance of taste. #ChavrouxLog #GoatsCheese #EasyRecipes #CheeseLovers
♬ original sound – Chavroux.uk
What Works on TikTok
TikTok is built around trends, but jumping on every one isn’t the goal. Focus on those that align with your brand’s tone and values. A trending audio clip is great, but only if it makes sense with your product and your story. Captions should be short, direct, and ideally include a call to action—something simple like “Which one would you choose?” or “Tag a friend who needs this.” Posting regularly is more important than perfection. TikTok rewards consistency and realness, not polish.
Remember not to underestimate the power of behind-the-scenes content. People love seeing how things are made—whether it’s a product being packaged, a photoshoot set-up, or even a sneak peek into the design process.
@ifsocial More of the sound you didn’t know you needed ✨Blooper edition” #socialmediamanager #officelife #socialmedialife #socialmediamarketing #agencylife #office #creativeagency #officehumor #socialmedia #marketingmanager #bloopers ♬ original sound – immediate future
Creating for Summer Mindset
Summer is the season of lightness, fun, and escape, and your content should reflect that. Show your product in use outdoors: at the beach, in a picnic basket, on a city break. Lean into storytelling, even if it’s just a 15-second clip. You might film “a day in the life” with your product, create a transition video showing a summer outfit change, or launch a mini challenge inviting users to share their own summer moments.
Think motion, energy, and spontaneity. These are the qualities that make summer content pop—and that help it travel further across TikTok. Your audience wants to feel something, whether it’s excitement, nostalgia, or the thrill of discovery. Good design and filming make that emotion come through faster and stronger.
@chavroux.uk No plans, just plates 🍽️ With some Chavroux of course 💁♀️ #FlatBred #ChavrouxPyramid #SnackGoals #FoodieFaves #FlatOutFabulous #CheeseAndCrackersDoneRight
♬ original sound – Chavroux.uk
Ready to Plan Your Summer TikTok Campaign?
Now’s the time to start building content that makes your brand stand out while staying in tune with what TikTok users love. Whether you’re looking to refresh your design templates, shoot content that performs, or track which trends matter for your audience, our agency is here to help. Let’s make your summer campaign unforgettable. Get in touch today to start planning your TikTok strategy.