TikTok’s marketing tactics

July 16, 2024

Welcome to the world of TikTok, where marketers can connect with millions of people in just seconds. Whether you’re a brand trying to engage consumers with engaging and entertaining videos or looking to humanise your business, TikTok shows an exciting way to demonstrate your brand’s personality and drive real improvements.

But, how do you get there?

Use strong hooks – The first two to three seconds of your video are important. A good hook will immediately capture your audience’s interest, increasing the chances that they will watch the entire video. Your hook, whether it’s a surprise statement, a visually appealing scene, or a question that sparks interest, sets the tone for viewer engagement.

Clear key message and CTA – Each TikTok video should have a clear message about your product and a compelling call-to-action (CTA). This structure guarantees that visitors understand your brand’s value proposition and are motivated to perform the aimed action.

Trending sounds and music – Are you not using trending sounds?! TikTok is a sound-on platform, music is important! Incorporating popular sounds, music, or voiceovers can significantly boost the value of your content, making it more relatable and shareable.

Posting frequency and refresh – Did you know you should refresh your creative assets every 7-10 days? this prevents your content from becoming stale and keeps your audience looking forward to your next post. You should also be consistent, and aim to post 2-3 times per week.

TikTok is more than just another social media platform; it’s a thriving community where creativity and authenticity thrive. Following these proven strategies can not only increase engagement but also create a passionate audience ready to interact with your brand.

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