Tis the season to be social…

The joyful season is nearing and brands are definitely trying to get us into the Christmas mood. They are doing all they can to boost sales through creative marketing and the use of interesting social media campaigns.

Fashion outlet ASOS has launched an interactive campaign. Users will be able to click-to-purchase from within the video. What makes this far more innovative  is that the new technology the brand has used allows customers to capture screenshots of their favourite items and pin the images directly onto Pinterest as part of ASOS’s ‘Pin-to-win’ competition.


ASOS is not the only fashion retailer that is going through a social revamp. Burberry will also go through a face-lift over all its social media platforms including Twitter, Facebook and Google+ for Christmas; starting with rolling out Christmas themed content on all platforms.

Marmite is also going all out by launching a social media activated Christmas lights installation in Oxford Street. It ties into their love it or hate it theme, Marmite’s installation allows shoppers to see themselves on the Christmas lights by sending in pictures showing their ‘love it or hate it’ expressions through Marmite’s Facebook page.

Christmas of course wouldn’t be Christmas without Coca-Cola and their legendary advertising which has harnessed the brand’s legacy by its unique use of core social and traditional media platforms. The soft drinks giant is getting ready to spread seasonal joy by launching their #holidaysarecoming hashtag during last weekend’s X Factor.

With all the innovative and creative ways companies are engaging with fans over Christmas, brands can take note for the future and implement them into forthcoming plans. It is set to be a very social Christmas

Latest Posts

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…
Read More
Staying updated on the ever-evolving social media world can be challenging. Here are the latest highlights: X announces the return of post deadlines X introduces the reinstatement of post headlines within in-stream link previews. In October, X made the decision to remove post headlines and preview text, altering how publications…
Read More
In Social Media, organic efforts can only take you so far. While they are vital, the secret sauce to elevate your brand's social presence lies in embracing the dynamic duo of organic and paid social ads. Why? Because the two work better together!
Read More