Top 5 Books For Marketers

By if-admin | November 10, 2016

1. Mindset: How You Can Fulfil Your Potential

This book is one of ma favourites and I cannot recommend it enough. Whether you are just starting your career or you manage a team of 50 people, this book will make your rethink how you think about yourself and others. The main focus of this book is the two types of mindsets: fixed and growth. People with fixed mindset believe that their intelligence, creativity, and other personal traits are given and not changeable. They believe that the mistakes they make in life define them and, therefore, fear them and try to avoid challenges.

On the other hand, the growth mindset people believe that they can do anything and everything in their life if they try hard enough. They see mistakes as learning experience and they are eager to take new and difficult challenges they have never tried before. The book looks into the patterns of behavior of these different mindsets, how they are created (aka blame your parents), and how they can be changed.

So if you are leading a team of fixed mindsets, don’t despair. It’s all about understanding where people are coming from and helping them overcome these fixed ideas to grow.


2. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

Before you say anything, no, I have not picked this book because I love martial arts (well I do but that’s not the point). This one is oldie (2013) but goodie. In “Jab, Jab, Jab, Right Hook,” looks at storytelling from the perspective of different platforms and shows you how to adapt your story to make sure it doesn’t fall apart and it comes across exactly how you want it to.


3. The Power of Habit: Why We Do What We Do in Life and Business

When i started this book, I couldn’t stop. Something like when I start eating a chocolate…but back to the book. The Power Of Habit is an amazing read that will help you understand how and why people form habits and how brands have tapped into them to create the most successful products or ads on the market. It’s about understanding patterns of human behavior, tapping into them, and creating a whole marketing campaign around them. Plus, it might help you take up some better habits as well.


4. Quiet: The Power of Introverts in a World That Can’t Stop Talking

Why am I talking about introverts in a post about business books? Glad you ask. Majority of billionaires in the tech industry are actually introverts. Look at Bill Gates, or Steve Jobs: both introverts. There are many misconceptions about who introverts are and what they are capable of. How do I know? I’m actually one of them. This books looks into the key characteristics of introverts and highlights where their powers: the ability focus, the ability to actually listen and absorb a large amount of information from their surroundings extroverts rarely notice. It’s definitely an interesting look at how you can work with introverts or even manage them if one of those gems is in your teams.

And talking of introverts….


5. The Art of Social Media: Power Tips for Power Users

One of the author’s of this treasure, Guy Kawasaki, is actually an introvert who is very good at social media (I know, stop the press, right?). Guy teamed up with Peg Fitzpatrick to create a book that will help you build your social media strategy from ground up. Do you want to run a blogger campaign? Yep that’s there. Do you need help with your digital assets? Lucky you, there are some helpful tips on that too? Can I hear you saying you want more followers? Good news! That’s all covered too. In a nutshell, this is the guide you are looking for.

Hope you find these helpful and feel free to tweet us your favourites!

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