Top Content Formats to Boost Social Media Followers

Social media is a powerful tool for building your audience. The key factor for success is developing a quality content calendar to engage with your audience. Experimenting and using different types of content can help you to drive your social performance. In today’s blog, we discuss the top 6 content formats that will help you grow your following.


According to Animato survey, 64% of consumers confirmed that watching marketing videos on Facebook impacted their purchasing decision last month. Videos continue to gain momentum and now are more popular than they have ever been.

Videos can come in different social media formats, such as

  • Reviews
  • Testimonials
  • Tutorials
  • Interviews
  • 360° video tours

User-generated content

Marketers can use user-generated content to create an emotional connection with personalised posts, while promoting your business.

The are two main reasons why UGCs are highly effective

  • Customers trust the opinions and views of other customers. In a Local Consumer Survey,86% of consumers confirmed they trust reviews for local businesses.
  • Customers like it when companies share their content. That encourages customers to post more and leads to word-of-mouth promotion.


In a Social Media Examiner Research, 74% of customers confirmed that they use images on social media. Images are also highly effective, data shows that images receive 20% more engagement than videos and 352% more engagement than links.

There are different types of images social marketers can use such as

  • Pictures
  • Infographics
  • Charts
  • Maps
  • Cartoons


Blogs posts are an effective way to drive traffic to your website and increase your conversion rate. You can cover a wide range of topics in different content styles such as

  • This or that?
  • Fun fact
  • Industry fact
  • Would you rather…
  • If you could…
  • Behind the scenes look
  • Take a sneak peek

Finding the right content mix might be challenging and the best approach is to keep experimenting with formats to see what drives the performance. Contact Immediate Future today if you want to know more about the content strategy and boost your social media performance.

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