As a designer, trusting the process is second nature. We have to work on specific elements, gradually building them up slowly and methodically until we get the final product. This is something that can make or break a design team, making sure that everyone has confidence in their craft and can see the light at the end of the tunnel.
While this is integral to design, writing and other creative arts, it also applies to how you operate on social media. There are so many moving parts on social media that taking one element at face value will not represent the final product. These things can take weeks or even months to come to fruition, with posts, tone of voice and other elements needing time to build within your social presence.
As an example, let’s take a look at the video for Royal Blood’s new single ‘Boiler Maker’.
This video does a lot for what looks to be a small budget while also having to deal with the fact that we are all still in ‘social distancing times’. It achieves the goal it set out to do while creating an engaging piece of content for people to enjoy.
Now let’s take a look at the behind the scenes video…
As you can see, the creator, Liam Lynch put a lot of faith in trusting the process to get the results that ultimately was produced. Any of the scenes taken as they are here do not represent the final product, and looking at them as if they do would be detrimental.
On social, we constantly look for instant gratification of what we produce, however I think it’s best to trust the process and look to the bigger picture.