Tumblr’s Cabana App introduces a new way to share video

Do you ever find yourself describing a funny video you watched days ago and not quiet getting it right? The most annoying thing is forgetting the name all together! Tumblr has the answer with its new app called Cabana. Cabana allows groups of friends to video chat and watch videos together, in real time!

The new Tumblr app caters for the frequent Tumblr bloggers including teens and young adults. If it’s a success then it could expand to include videos from other social media sources in the future.

Picture3

Tumblr and Cabana blur the lines between sharing content with strangers to watching video content with a group of real-life friends. With live-streaming rapidly becoming the new trend, video services such as Twitter’s Periscope and Facebook Live have become prime examples to show that co-viewing is the future! The question remains, who will win the race?

Picture1 . Picture2

Here’s how Cabana works

  1. Cabana can have up to six friends in a ‘room’, where they share videos from YouTube and watch together in real-time
  2. You have the option to add friends by username or upload from your phone contacts. Once added, you can create a room to hang out in
  3. The Cabana rooms can be public or private – you can invite friends to locked rooms by tapping ‘Hey!’
  4. Once you’re in a room, you can lock the room, flip the camera, mute your mic, continue inviting friends, search and share videos
  5. Your friends can swap the video currently playing at any time
  6. You can leave the conversations at any time and it will continue. You will be put on ‘Pause’

Watch this space! Cabana could be the answer to Tumblr’s prayers when entering the new era of video viewing and chatting.

Latest Posts

Platforms like LinkedIn and Meta are looking to AI for the enhancement of ad targeting for users. But there are serious questions to be asked about whether this is helping brands deliver their messaging to the optimal groups, or whether it’s just a way of farming clicks for the platforms…
Read More
78% of B2B buyers purchase based on influencer trust Influencer marketing in B2B has evolved. It’s now a necessity for brands looking to build trust (and bear in mind, 52% of buyers value trust over popularityMarTech), drive engagement, and generate leads. But many marketers are still hesitant,…
Read More
Ah, the retro aesthetic. It’s like finding an old vinyl record in your attic – instantly nostalgic, undeniably cool, and somehow still relevant. In the world of social media design, retro aesthetics have made a triumphant comeback, and honestly, we’re here for it. Whether it’s the neon glow of the…
Read More