Tweeps and Pods to kick off 2021 in social media marketing

January 4, 2021

As we hurtle straight into January 2021 with the speed of a bunch of social media marketers who are just insanely grateful that 2020 is over, I know that time will be short to read lengthy blogs!

So instead, here are my top recommendations for who to follow on Twitter, and some Podcasts that you can dip into as we start to settle back into a routine.

Top Tweeps

There are no shortcuts when it comes to building an engaged audience

You cannot buy it, you cannot borrow it, you cannot inherit it, you cannot steal it, and you cannot keep it without constant effort

— Matthew Kobach (@mkobach) December 21, 2020

Straight talking, good reminders and well respected. Definitely worth a follow!

What social media managers do:

-Craft platform specific content
-Individual interactions with audience
-Build strategy
-Front line Crisis Comms
-Answer DMs at all hours
-Manage paid ad campaigns
-So much more

What people think social media managers do: pic.twitter.com/U7kjgm41M7

— Jon-Stephen Stansel (@jsstansel) December 18, 2020

Social media manager for the social media managers, he doesn’t beat around the bush and is often very funny.

“How to do Strategic Planning” – new cartoon and post on balancing planning with agility https://t.co/b4gepCOKqU #marketing #cartoon #marketoon pic.twitter.com/aee0Ho4W8T

— Tom Fishburne (@tomfishburne) November 15, 2020

Because laughter is needed in this life!

Proper Good Pods

Top 5 Little Conversation Podcast Episodes of 2020

Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else. Check out our most popular episodes of 2020: https://t.co/Peilx9KVv3 #Mintel #LittleConversation pic.twitter.com/4YRkYavrcp

— Hamed Dar (@HamedAtMintel) November 9, 2020

Without a big investment, these podcasts have nuggets of excellent information about the consumer market.

Perpetual Traffic

Paid social moves super fast, and these guys are always up to date with the latest findings.

Who better to navigate your brand through the uncertainty of 2021 than your SM manager? After all, your social success over the next year is on them. In this episode of #SeriousSocial @KatyHowell talks about getting the most from your social team! https://t.co/bdSGQIxKTA pic.twitter.com/H0r5tGfQdj

— immediate future (@iftweeter) December 15, 2020

Couldn’t escape a recommendation for our very own Serious Social Podcast! Packed full of best practice, interviews and data, subscribe now: Podcasts

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If you work in social media, staying informed isn’t optional. It’s part of the job. Trends, platform changes, cultural moments, crises, memes, conversations, they all shape what we publish and how it’s received. Being aware of what’s happening in the world helps us create content that’s relevant, sensitive, and credible.