November 15, 2013
Facebook has them, LinkedIn has them, but when it comes to advertising on the platform, Twitter was lagging behind. Until now.
That has all changed this week with the introduction of Twitter’s self-serve advertising platform for the UK, Ireland and Canada.
Previously companies outside the US had to contact Twitter directly and form a working relationship to advertise on the micro-blogging platform. This naturally made promoted tweets exclusive to large companies who were prepared to spend (and spend big).
Since Twitter’s IPO last week, anyone now has the opportunity to reach Twitter’s 500 million-plus user base, and target users by geography, keyword and sites that people have visited.
Twitter’s product manager Ravi Narasimhan said in a statement:
“If you can Tweet, you can advertise on Twitter. All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.”
The introduction of Twitter self-service ads opens up the advertising picture on Twitter, particularly for SMEs. Businesses will now be able to significantly increase the reach of their tweets across the platform, and with Twitter lead generation cards announced a few months ago, it could entice brands into using Twitter to capture leads and data from potential customers on the platform.
© Twitter. Logo.
What do you think about the new Twitter self-service ads? Will you be using them?