Twitter Fights Against Abuse

As 2015 ended, the good folk at Twitter HQ updated their policy, adding new rules and procedures to combat abusive behaviour and hateful conduct on the platform. The latest update, announced in a blog on December 30th, sees the introduction of the following passage into the abusive behaviour section of the official Twitter rules:

“Hateful conduct: You may not promote violence against or directly attack or threaten other people on the basis of race, ethnicity, national origin, sexual orientation, gender, gender identity, religious affiliation, age, disability, or disease. We also do not allow accounts whose primary purpose is inciting harm towards others on the basis of these categories.”

Previous versions of the rules did not specifically ban this kind of behaviour. This change in policy follows the April 2015 update to the violent threat policy and the implementation of tools making it easier to report, mute and block tweeters for abusive behaviour.

The following addition was also made regarding self harm:

“Self-harm: You may encounter someone considering suicide or self harm on Twitter. When we receive reports that a person is threatening suicide or self harm, we may take a number of steps to assist them, such as reaching out to that person expressing our concern and the concern of other users on Twitter or providing resources such as contact information for our mental health partners.”

As the policy blog itself states – “Keeping users safe requires a comprehensive and balanced approach where everyone plays a role.”

I can’t think of a better way to summarise a social media policy than that.

Bravo Twitter.

For advice on writing your own social media policy, download our Social Media Policy Workbook.

Latest Posts

Instagram has been busy lately with their updates so far in 2026. And not just a little busy the kind where you step away to make a cup of tea and come back to find everything’s shifted slightly. New features, tweaks, tests… it’s a lot to keep…
Read More
You’re expected to drive growth from social, but the darn metrics don’t make it easy You can feel it, can’t you. Social isn’t there to look like a busy, beautiful extension to your website. It’s meant to show up in revenue, pipeline, retention. Something a commercial leader knows is moving…
Read More
Design trends this month are all about balance. On one hand, we’re seeing a push towards cleaner, more stripped-back layouts. On the other hand, designers are leaning into texture, personality, and details that make things feel a bit more human. A Move Towards Imperfection One of the biggest shifts is…
Read More