Twitter’s Instant Unlock Card drives brand conversations

Marketers can now measure the success of a campaign by tracking how many people are talking and engaging with a brand’s social activity. The Twitter Ads dashboard will display the engagement metrics and the earned media metrics generated by the campaign’s success.

Struggling to encourage your fans, audience or followers to engage and talk about your brand? Twitter’s brand-new Instant Unlock Card will encourage people to Tweet to unlock content.

https://twitter.com/TwitterAds/status/761197563383050241

Twitter’s advanced analytics lets you see engagement metrics and the earned media generated, you can gain additional campaign insights through Brand Hub’s Watchlist feature.

Reward your audience with exclusive content such as compelling images or videos including call-to-action buttons and custom hashtags. It’s a win-win for marketers looking for new ways to reach out to their target audiences. During Twitter’s beta, brands generated an average 34% earned media rate. That means for 100 paid impressions, a marketer receives 34 earned impressions.

In addition to Instant Unlock Cards, Twitter also launched the Conversational ads earlier in the year. Conversational ads enable you to send out a promoted tweet with responses for users to choose from. Twitter will then generate a branded tweet message that you can Tweet from your own account, endorsing the message.

Take a new approach with your next Twitter campaign, these new ad features are now available to all managed accounts.

Latest Posts

There’s a group of people shaping B2B buying decisions that you’ll never see in your CRM. They don’t click your CTAs. They don’t follow your page. But when your champion forwards your proposal to the wider team? They’re the ones reading it, debating it, and giving the real yes or…
Read More
Our latest snapshot takes a look into the rise in Threads after 2 years in the game. Is Meta clamping down on copycat content? LinkedIn and Edelman open our eyes to a new hidden B2B buyer – and Reddit is tightening its rules. Threads Turns Two: the gift? User…
Read More
The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…
Read More