UK growth in use of B2B social media drives success

41% of UK businesses (up from 33% last year) are winning new customers through social media – this is according to a global survey of 17,000 businesses by Regus Group

The infographic outlines global social media adoption by businesses. Interestingly, it is China and India that lead the way. But, when it comes to the UK, there are some useful findings too:

    • 48% of UK  businesses use social media to engage, connect with and inform existing customers
    • In the UK 50% of firms encourage their employees to join business networks, compared to 53% globally
    • A third of UK companies devote up to 20% of their marketing budget to business social networking activity

Regus also draws a correlation between B2B social media and financial success too. You can find more in the full report on “a social recovery”

The real nugget of insight though is that most businesses, almost half the UK companies surveyed, are using social media to stay connected with customers. It sounds indicative of early adopter behaviour: playing it safe and developing skills with customers that companies already know. The opportunity that’s still up for grabs is lead generation. Certainly, in this, China is leading the way.

Speeding up progress from good customer relations to a focus on lead generation starts with training and empowering employees. Rather than letting staff learn organically, a structured focus works better. A proper plan can advance staff from relationship maintenance to generating advocacy and ultimately new contacts.  You can find out more in our white paper on B2B social media.

Latest Posts

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…
Read More
What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…
Read More
TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!
Read More