Understanding Facebook EdgeRank: The key to content success

There’s often a lot of buzz around the latest, greatest Facebook creative campaigns. However, little noise is made about brands or companies who get Facebook content right on a day to day basis. Those who are strategic in their content creation of every post; referring back to the principles of Facebook Edgerank, the algorithm that determines the items that populate Facebook user news feeds.  With only 16% of company brand page posts actually being seen by fans on average, an understanding of ‘affinity’, ‘weight’ and ‘time decay’ should always remain front of mind when producing posts. This infographic outlines the 3 key principles of EdgeRank that all social media managers should be acquainted with to ensure content success.

Latest Posts

As the days get longer and the sun shines brighter, more and more brands are hopping on the TikTok train—and they’re starting to nail it. Finally, brands are cracking the code on how to connect with their audience in a relatable way. But are your ads also hitting the mark?…
Read More
Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here
Read More
Oh yes. The combination that has left many scratching their heads. ‘How can B2B video possibly work in a format made for consumers?’ Well, we’ve been asking ourselves the very same question – fortunately, the answer came pretty quickly. It can and it already does. Now we know B2B for…
Read More