Understanding the Social Tech C-suite

This is one audience tech brands want to reach. The audience where 70% are the decision makers and the rest influence the purchase.

We took a look at who they are, what they talk about and what motivates them. And produced a report which digs into the detail to help brands understand what makes this audience unique, where they should spend their hard-earned marketing budgets and how to trigger interest that in-turn becomes the lead.

Request a copy now at https://po.st/dVLQP9

 

Latest Posts

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.
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Buyers are hunting answers, and social is deciding who they trust The short answer Mahoosive behaviour change for customers is already here. Search is being replaced by an answer layer, and social is feeding it. When Google’s AI Overviews show up, people click less, sessions end sooner, and your carefully-crafted…
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Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep our brands visible. Social media…
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