Updated social media paper

Trevor Cook and Lee Hopkins at the Corporate Engagement blog have just published their free (second edition) Social Media white paper. Updates on Second Life, Twitter and wikis and some new case study examples of Australian brands experimenting with social media.Great snapshot of the current social media space – a definite read.

Latest Posts

It’s tempting to focus on the latest trends and shiny innovations. But here’s the truth: without a strong foundation, even the most advanced strategies will fail. That’s why revisiting and mastering the basics is more important than ever. The numbers speak volumes Did you know that organisations with aligned…
Read More
TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…
Read More
As the cheese fog settles and the calendar flips to January, many of us feel an itch—a restless desire to start afresh, reinvent ourselves, or simply shake off the cobwebs of the past year. It’s not just about resolutions (though we’ll get to those later) but something deeper: a creative reset. A chance to clear the slate, find our spark, and move forward with a little more purpose—or at least with fewer regrets about how many mince pies we devoured in December.
Read More