Valentine’s data crunch: the social low-down on this year’s trends

The most romantic week of the year is upon us once again.

The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers.

But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance or seasoned frugality? Champers or chocolates? And cheap frills or luxury lace?

A quick and dirty dive into Topsy’s Social Analytics offers a glimpse into the answer.


#Valentines data crunching: Intimate dinners trumped romantic, Valentines weekends away


#Valentines data crunching: slap-up meals 13% more popular than cooking at home


#Valentines data crunching: old fashioned flowers still 45% more popular than chocolates and fizz


#Valentines data crunching: Ann Summers beats Agent Provocateur in battle of the briefs

Data courtesy of:

Topsy Social Analytics, measuring keyword mentions on Twitter between February 6 – 13th 2013
Image courtesy of:

Wikimedia Commons, Tree decorated for Valentine’s Day in San Diego, California, by Johntex under a  GNU Free Documentation License

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More