Valentine’s data crunch: the social low-down on this year’s trends

February 14, 2013

The most romantic week of the year is upon us once again.

The cards are stocked, the roses reduced and the restaurants ready for their annual influx of covers.

But what can the world of social tell us about Valentine’s Day in 2013. Is this a year of carefree romance or seasoned frugality? Champers or chocolates? And cheap frills or luxury lace?

A quick and dirty dive into Topsy’s Social Analytics offers a glimpse into the answer.


#Valentines data crunching: Intimate dinners trumped romantic, Valentines weekends away


#Valentines data crunching: slap-up meals 13% more popular than cooking at home


#Valentines data crunching: old fashioned flowers still 45% more popular than chocolates and fizz


#Valentines data crunching: Ann Summers beats Agent Provocateur in battle of the briefs

Data courtesy of:

Topsy Social Analytics, measuring keyword mentions on Twitter between February 6 – 13th 2013
Image courtesy of:

Wikimedia Commons, Tree decorated for Valentine’s Day in San Diego, California, by Johntex under a  GNU Free Documentation License

Latest Posts

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…
Read More
Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…
Read More
Snapchat’s New Updates: Better Editing, Saved Stories, and Powerful Creator Insights Snapchat has released several exciting new features aimed at helping creators make more of their content and better understand how their posts are performing. These updates include new video editing tools, creative templates, saved Stories, and…
Read More