How to nail your video advertising

Video content is kind of a big deal when it comes to social media marketing, or any marketing come to think of it, but you probably already knew that, didn’t you? So how do you make the most of your killer video on social? Here are a few pointers to get you started….

Get your brand name in early doors

Consumers’ attention is a valuable thing and it doesn’t hang around for long. Many people use social in short bursts, often on their mobile, usually when they’re doing something else. Introducing your brand name in the first few seconds increases your video ad’s effectiveness. Don’t worry about being too salesy, Facebook says that “3x more video viewers were engaged with an ad, when the brand name and message were shown in the first 10 seconds”.

Go vertical or go home

According to eMarketer “more than 75% of worldwide video viewing is on mobile devices.” With that in mind it really is no wonder that vertical videos are on the rise, especially with the introduction of IGTV. Not only is it the way we ALL view content on our phone (ain’t nobody got time for turning their screens) it takes up more space on screen and captures attention instantly. As Instagram Stories reaches 400 million daily users, research from Facebook suggests that “vertical video ads drove an incremental increase in brand lift”. There’s no denying it, being vertical is the way to go.

Sound on/off? Cater for everyone

Sound on or sound off, each platform is different, so you need to make sure your content is right for the channel you intend to use. On Facebook the majority of people watch videos with the sound off, so subtitles or captions are a must. In fact, captions are so important that a Facebook study found that adding captions to video ads increased the view duration by an average of 12%. On Instagram, however, people tend to watch with the sound on. When it comes to creating your video content it’s extremely important to keep in mind your audience and the channel.

These are just a few of our top tips when it comes to producing video content for your brand, you can find more advice from Facebook itself here.

Video advertising on social has the power to reinforce traditional TV advertising and most importantly it has a proven track record of communicating brand benefits and driving conversions.

So, there you have it, video is king… well, duh!

Latest Posts

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…
Read More
If you’re creating social media content regularly, you know how chaotic things can get. Endless campaigns, shifting priorities, last-minute changes… It’s a lot. That’s why design templates are more than a convenience; they’re a strategic foundation for marketing on social. Done right, they can boost consistency, save hours, and improve…
Read More
Right, so TikTok’s gone and done it again, haven’t they? Just when you thought the whole “will they, won’t they get banned” saga was getting a bit boring, they’ve decided to spice things up with a completely separate app just for our American mates. Because apparently, one TikTok wasn’t complicated…
Read More