As businesses begin to appreciate the value that quality visual content can bring in capturing the attention of prospects, which in turn drive clicks and sales, video becomes an ever more compelling part of a brand’s content strategy; Cisco predicts that by 2017 video will account for 69% of all consumer internet traffic.
However, it’s not enough to simply upload your video to various digital platforms, and hope and wish that it will be seen by the right audience – no matter how captivating the story might be. Without a well-thought through strategy to effectively disseminate video content, organisations run the risk of creating expensive videos that fail to reach a relevant audience, collecting a few likes or shares, and eventually disappearing into the digital stratosphere.
But with stats such as video driving engagement up by 300%, when done well, it’s clear that visual video content performs incredibly well. Could video be the new face of content marketing? Take a look at the infographic below and let the stats speak for themselves: