View your Instagram Stories… On Facebook?

September 7, 2020

You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed.

The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories.

Matt Navarra shared a screenshot by @ec_wife that outlines the new experience, which was then confirmed by Facebook;

However, it isn’t as straight forward as you would think. You need to be connected to that person who’s Story you wish to view on both Instagram and Facebook and the user must have their account connected to Facebook. Most likely meaning the only people whose Stories you will be viewing are those you’re already connected to on both apps, which is very much like Instagram’s “close friends” options.

This “new” experience feels a little pointless to me – and far more hassle than it’s worth, however, I assume for some, who use Facebook more than Instagram, would be another way to stay connected and up to date with what their friends and family are posting.

What are your thoughts on this? Is it a good move, or an unnecessary add on? Do you like your social media experiences separated or do you prefer them all in one? Let us know!

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.
Read More
Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…
Read More
FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals.  We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…
Read More