View your Instagram Stories… On Facebook?

You read the title correctly, some Facebook users have been allowed the option to choose if they want to view Instagram stories on their Facebook feed.

The Instagram Story spears on your Facebook Stories feed with the IG rainbow border to differentiate from Facebook’s own Stories.

Matt Navarra shared a screenshot by @ec_wife that outlines the new experience, which was then confirmed by Facebook;

However, it isn’t as straight forward as you would think. You need to be connected to that person who’s Story you wish to view on both Instagram and Facebook and the user must have their account connected to Facebook. Most likely meaning the only people whose Stories you will be viewing are those you’re already connected to on both apps, which is very much like Instagram’s “close friends” options.

This “new” experience feels a little pointless to me – and far more hassle than it’s worth, however, I assume for some, who use Facebook more than Instagram, would be another way to stay connected and up to date with what their friends and family are posting.

What are your thoughts on this? Is it a good move, or an unnecessary add on? Do you like your social media experiences separated or do you prefer them all in one? Let us know!

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More