Social media: It’s all about the images!

Photography has become huge, with 10% of photos in the history of the world being taken in the last 12 months! But do you know how important photos are to your online presence?

by klynnetrabue.
Explore more infographics like this one on the web’s largest information design community – Visually.

Not only are there millions of photos flying around online, but reports have shown that images have 94% more views than posts with no image. This is even more reason for businesses to take notice and react! Does your social media strategy focus on visual content?

More and more sites are putting visual content at the forefront, from Flickr, Facebook, Instragram, Pinterest and many more! And they’re not standing still…

  • On Monday Facebook launched a new group gallery feature, allowing galleries to have multiple contributors, for easier sharing of images. Find out more about this new feature here.
  • Also on Monday, Instragram said that they are focusing on a wider strategy, away from just filters. They have initially added a feature allowing you to straighten your photos, however, this is just the start on their strategy, focusing on more professional users who want to provide better quality images. Find out more here.

Need some inspiration? Take a look at a few of these examples of companies who are embracing visual content on social media:

Do you have a limited resource of images to use? Take a look here at a list of free sources!

Make sure your business is thinking about how to integrate visual content into your strategy. And let us know your experiences of using visual content for better engagement!

Latest Posts

Social content now has a longer commercial life You’re being asked to prove social is driving growth, and half your content disappears before it’s even had a chance to matter. Post it, watch it, report it, move on. That used to be the rhythm of social, and to be fair,…
Read More
Marketing gets more useful the moment you start asking questions. That is the point, and it’s the thread running through the webinar with the amazing Luan Wise, B2B marketing consultant, trainer and author (of 8 books!) Luan has spent years helping teams cut through panic and get back to stronger…
Read More
Paid social works harder when pixels, UTM codes and CAPI are set up together. Here’s why better tracking means better insight, optimisation and ROI. Paid social is under more pressure than ever to prove its actual business impact. Problem is you can’t optimise what you can’t see and you definitely…
Read More