Watch out: Buffer just got buff-er!

We have all been fans of Buffer for a while here at Immediate Future. For those that do not know, Buffer is a content curation and scheduling platform. It’s great for recommending content, posting, and seeing the success of this activity. It plugs in to pretty much every platform and third party tool you would want to use and it is incredibly simple to use on desktop and mobile.

Clearly, we have not been the only people to like it, as Buffer has made a bunch of free functionality paid-for recently (such as ‘contributions’), highlighting the demand for their products. Additionally, prices are ‘competitive’ to say the least, especially if you are using the tool as a consumer. And it calls its paid-for version the ‘Awesome’ version – so it is safe to say confidence is high.

But the big news today is that Buffer has acquired Respondly – a favourite amongst marketing companies for monitoring and customer support. Following its usual ethos, Buffer is going to keep the tools separate and simple. The folk at Buffer know what their customers want and what they do well, and they intend to keep it that way.

It is an interesting and exciting new step for a fun and functional brand. The official press release is as transparent as the tool itself. Buffer intends to rebrand Respondly to ‘Respond’ – be the first to try it out here.

The acquisition of Respondly, added to the other tool Pablo (and all the advanced functionality on Buffer) is moving this previously-one-trick-social-pony into an almost impossible-to-ignore, social-toolkit powerhouse. It’ll be exciting to see what the future holds![dt_blog_posts_small featured_images=”true” category=”” order=”” orderby=”” number=”6″ columns=”1″ /]

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More