We are all in this socially together.

With the groundbreaking election taking place across the pond, we are reminded to vote and to share with others the importance of voting through our social channels. Platforms are giving us factual information, and sometimes something creative to show support.

These sort of social media events have been going on for years now, but this one feels different. I have always found that the efforts put in by social media companies feel like a way to unite us together in a universal shared event. With the looming ‘Lockdown: The Sequel’’ coming into effect today, these efforts, to me, feel more impactful and remind me that we are all in this together, through thick and thin.

These efforts can be seen across Facebook, Twitter and Instagram, with the latter having a sticker that can be implemented on stories, that again gives essential info on the election and the importance of your vote. With our worlds becoming smaller in lockdown, social media has been the way for many of us to connect with friends and family. Having these critical real-world events represented on our social feeds reminds me that the world is still spinning and no matter the distance, being political or geographical, social media can be used as a way to bring us together.

I believe that this stems from the ability to express yourself on social media freely, to show support in things and to show or even remind other the importance of your vote. These elements are what I believe to be the best thing about social media, details that I think make a difference in the way in which we interact with this ever-evolving world.

In a recent report, an internal poll at Facebook found that “51% of respondents said they believed that Facebook was having a positive impact on the world.” While I don’t necessarily agree that Facebook is a truly positive impact, the report does go on to say that this view is declining. It just goes to show that the unification of people is never a bad thing, especially in such crucial times like these.

Latest Posts

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…
Read More
Instagram has rolled out another exciting update, and this one is all about making Reels easier, smoother, and far more fun to create. Whether you use Reels for your business, personal brand, or simply to share moments with friends, these new camera improvements are designed to help…
Read More
How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.
Read More