We’re All Out of Crops

May 11, 2021

Yes, I absolutely did say that! And don’t worry farmers, this has nothing to do with you lot, I promise.

After years of our photos and artwork being subjected to weird cropping, Twitter has FINALLY rolled out their new image display for mobile, and let me tell you, it’s a total *chef’s kiss* moment.

https://twitter.com/Twitter/status/1390026628957417473

I’ve yet to hear any nay say on this new display, in fact, I feel like instead of mindlessly scrolling and not clicking to see a photo, I’m now actually stopping to admire posts whose details would have been hidden due to major cropping.

This is great for creatives wanting to share their work who create in portrait, not having to adhere to specific sizes for people to view their work, and it’s also a better way to take up more of the screen with a visual.

Whilst some people might be worried about Twitter engagement (audience not having to click on the image to view) I feel like this actually presents a better way for engagement – as most of us are much more likely to like, comment, or share if we can see the full image right in front of us.

Just me? I’ve definitely found myself liking WAY more tweets because of this.

Either way, a definite positive for Twitter in my books and I’d love to see this implemented on to desktop.

What do you think? Were you happy with Twitter’s image crop or are you enjoying being able to view the full image without having to *open for surprise*?

Marketers, what are your thoughts? Will it impact engagement or is this a breath of fresh air for your posts?

Latest Posts

AI is helping B2B organic content rebound on LinkedIn and Reddit, so SEO optimisation for posts has never been more important. We’ve got a playbook to help you get started on boosting that organic visibility on Google and LLMs. First things first – we do often preach here at Immediate…

B2B marketing feels slower because you’re selling to a buying group, not a decision maker. Forrester says the average buying decision involves 13 people and 89% of purchases involve two or more departments. Add three generations with different trust cues and you get rework, internal debate, and “one more version” forever. Buyers are also doing more research without sales, which makes guessing expensive. This LinkedIn Live with Tejal Patel is about buyer behaviour, trust cues, and what social is doing in research and validation, so you can build one narrative that travels across the group and saves your team time.

We’re only a couple of weeks into 2026, and social already feels…different, in the best way possible. This year isn’t just about flashy new features or the next viral sound; it’s about making the internet feel more human, more useful, and a lot less exhausting.