We’re All Out of Crops

Yes, I absolutely did say that! And don’t worry farmers, this has nothing to do with you lot, I promise.

 

After years of our photos and artwork being subjected to weird cropping, Twitter has FINALLY rolled out their new image display for mobile, and let me tell you, it’s a total *chef’s kiss* moment.

https://twitter.com/Twitter/status/1390026628957417473

 

I’ve yet to hear any nay say on this new display, in fact, I feel like instead of mindlessly scrolling and not clicking to see a photo, I’m now actually stopping to admire posts whose details would have been hidden due to major cropping.

 

This is great for creatives wanting to share their work who create in portrait, not having to adhere to specific sizes for people to view their work, and it’s also a better way to take up more of the screen with a visual.

 

Whilst some people might be worried about Twitter engagement (audience not having to click on the image to view) I feel like this actually presents a better way for engagement – as most of us are much more likely to like, comment, or share if we can see the full image right in front of us.

 

Just me? I’ve definitely found myself liking WAY more tweets because of this.

 

Either way, a definite positive for Twitter in my books and I’d love to see this implemented on to desktop.

 

What do you think? Were you happy with Twitter’s image crop or are you enjoying being able to view the full image without having to *open for surprise*?

 

Marketers, what are your thoughts? Will it impact engagement or is this a breath of fresh air for your posts?

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…
Read More
Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt.  Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…
Read More
Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…
Read More