We’re living in a virtual world

If you’re living in the UK like the team at immediate future, you’ll no doubt be enjoying a bit of classic British summertime – it’s August, and you need a coat, scarf and wellies to go anywhere. It’s frankly rubbish outside, so why not stay in and get everything you need from the online world?

We’ve been talking about virtual reality for ages, with plenty of early 90s shows like Tomorrow’s World and Blue Peter getting presenters to don a cumbersome helmet and escape the real world. Truth is, the transition to the virtual world is getting closer and is much more subtle.

3D is the current driver. Why pay massive ticket prices to sit in a cramped seat listening to some idiot spout abuse at a real football match, when you can watch all of the big games from the comfort of your living room in stunningly immersive Full HD 3D? Soon all sports will be following suit, and you’re much more likely to see what’s going on via your TV (invite a few mates round, crank up the volume and hey presto, the atmosphere is replicated too.

3D gaming is going to be BIG, BIG, BIG. If you can box, dance and play tennis in the house, without having to deal with those aforementioned weather issues or that sweaty dude from the gym who always stares at you in the shower, well that’s good with me!

You can talk with video conferencing on Skype and iPhones. You can find out exactly where friends are and what they’re doing via social networks. Online shopping is bigger and better than ever. More and more live gigs are being streamed on YouTube. Music festival coverage gets bigger and longer every year as digital channels and online devote resource to bringing you music without any mud. V Festival has recently announced live streaming this year for the first time. Once we get gigs and festivals in 3D, there will definitely be no point in going out ever again.

OK, so you lose a bit of atmosphere, but if you’re on Twitter you can still talk to other people about the events (be they gigs or football matches), the beer’s much cheaper and there’s no chance of getting stuck in a three hour traffic jam on your way home. Sounds good to me.

Latest Posts

If you’re a graphic designer working in social media, you already know the chaos: ten clients, five deadlines, three content calendars, and one folder called “Final_final_USE_THIS_ONE_really.png.” Yeah, we’ve all been there. But there are a few habits that can help you stay organised, save time, and keep everything running smoothly,…
Read More
With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…
Read More
Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…
Read More