What a year!

December 23, 2021

So that’s 2021 done! What a year it has been. We have seen a lot of the world come back to some ‘normality‘ (whatever that means!). We have also seen a huge shift to a more social-first mentality as we come to terms with this new world that we live in.

As we wrap up the last few days of the year, I think it’s only best to remind everyone to spend as much time with friends and family and truly enjoy the holiday period. For us here at IF, this means a lot of food and wine, but you do you!

As we look to what the new year can bring, we wish you all good fortune and health. We look forward to the amazing content we will produce and most of all we look forward to our continued work with many of you.

We will be taking a break from the 24th till the 4th of January, so see you then with more thumb-stopping content.

Latest Posts

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Reddit may have been in the shadows of other social platforms for years – in fact, the debate is on as to whether it’s a social platform at all – but one thing is for sure, the B2B buyer and marketeer are finding it a safe haven for research and…