What are you searching for this Christmas?

December 7, 2010

Because we’re slightly geeky and we like to spot a trend, we’ve been keeping an eye on a few key Christmas search terms over on our Christmas dashboard page.

Amongst other things (like kids’ presents and favourite Christmas puddings), we’ve been monitoring Google searches for “Christmas presents.” For the past few days, “presents for men” has been forging ahead. This suggests that, as we predicted, shopping for men can prove to be a bit of a headache.

An interesting anomaly emerged today.

It appears that men might be struggling even more than women – it’s just that they don’t use the same words.

The table below shows Google searches relating to “Christmas gifts.” A slight turn in phrase and the picture is entirely different.

There’s a lesson there in semantics and making sure that the search terms are right….

Latest Posts

Meta has rolled out several new updates to its Edits video editing app, and if you create content for social media, these changes are actually pretty bloody exciting. The platform is steadily evolving into a powerful but simple editing tool for creators, offering new features that help…

D2C has a channel problem Why platform roles and better creative are replacing the old channel plan Direct to consumer brands don’t need more social channels in the plan. What’s needed is a clearer ‘platform stack’ (sorry not being nerdy, but this is the best term I can think of!).

Snapchat for B2B. No, we’re not joking – and no, we won’t apologise for the poor joke attempt in the title. The US platform says that it is the ‘new destination for B2B marketing’. A bold statement. But is it backed up by data? Well – sort of. But also…