Because we’re slightly geeky and we like to spot a trend, we’ve been keeping an eye on a few key Christmas search terms over on our Christmas dashboard page.

Amongst other things (like kids’ presents and favourite Christmas puddings), we’ve been monitoring Google searches for “Christmas presents.” For the past few days, “presents for men” has been forging ahead. This suggests that, as we predicted, shopping for men can prove to be a bit of a headache.

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An interesting anomaly emerged today.

It appears that men might be struggling even more than women – it’s just that they don’t use the same words.

The table below shows Google searches relating to “Christmas gifts.” A slight turn in phrase and the picture is entirely different.

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There’s a lesson there in semantics and making sure that the search terms are right….

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