What is Going On?!

It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout.

Let’s go through the new Instagram layout update.

With reels taking priority on Instagram’s home feed, both video and photo will be reformatted to take up more space on the screen, making everything longer with blurred borders in the background.

Adam Mosseri explains in his video that this test is all about Instagram learning from how users respond to the changes, good or bad.

Link: https://www.instagram.com/p/CdGwum5AWk7/

While not all users are sold on the potential change, moving to video first will likely make the Instagram algorithm more tailored to users’ interests.

But, what do users think of it?

Here are some opinions after the announcement:

“I don’t love it. It feels a bit crowded and too hard to comment / meaningfully engage.” – @blairimani

“I don’t like it. If I wanted a TikTok style feed, I would go to TikTok. Instead of copying what other successful platforms are doing, why can’t Instagram stick in its lane and iterate on what makes it best? Captions and Images.” – @danieldivenere

“Love for content to take up more screen. But Missin the love for photos. It’s why we started using this platform.” – @hebercannon

What do you think of this new update?

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More