What is Going On?!

It’s happening again. Instagram is testing a new algorithm and it will completely change the way followers will consume the content on this app bringing videos more to the front and centre of the platform screen, changing the feed layout.

Let’s go through the new Instagram layout update.

With reels taking priority on Instagram’s home feed, both video and photo will be reformatted to take up more space on the screen, making everything longer with blurred borders in the background.

Adam Mosseri explains in his video that this test is all about Instagram learning from how users respond to the changes, good or bad.

Link: https://www.instagram.com/p/CdGwum5AWk7/

While not all users are sold on the potential change, moving to video first will likely make the Instagram algorithm more tailored to users’ interests.

But, what do users think of it?

Here are some opinions after the announcement:

“I don’t love it. It feels a bit crowded and too hard to comment / meaningfully engage.” – @blairimani

“I don’t like it. If I wanted a TikTok style feed, I would go to TikTok. Instead of copying what other successful platforms are doing, why can’t Instagram stick in its lane and iterate on what makes it best? Captions and Images.” – @danieldivenere

“Love for content to take up more screen. But Missin the love for photos. It’s why we started using this platform.” – @hebercannon

What do you think of this new update?

Latest Posts

Carousels aren’t just for influencers showing off travel pics or smoothie recipes, in the B2B world, they’re one of the most powerful ways to share value, educate your audience, and build real connections, without putting people to sleep with walls of text. But how do you make yours stand out?…
Read More
Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…
Read More
When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More