What People Really Want for Christmas

December 21, 2012

With Christmas just a few days away we are sure that you have been compiling your Christmas wish lists to share with your friends and family. But in this day and age, the best way to get to the bottom of what people really want for Christmas is through social media, and we have been listening…

The results are fascinating. Some wishes of course, are quite predictable (who wouldn’t want a new iPhone for Christmas?), but other wishes are surprising and simply quite funny. Who would have thought so many people would want Channing Tatum for Christmas? Why would anyone want socks for Christmas? And did you know that Kindle still has a long way to go to beat a good old paper book as a Christmas present?

Take a look at the findings from our research of over 700,000 social media conversations in our latest infographic:

Let’s hope you have all been good this year and get what you really want for Christmas!

Latest Posts

B2B leads go cold when interest is captured before the buying group is ready to move. A form fill shows that someone acted, but it does not mean the decision is ready. Social keeps the commercial conversation alive by carrying proof, building trust and showing what buyers are researching before sales can see it.

Creative content on social media tends to fall into two camps: the stuff you actually remember, and the stuff you clicked on once… then instantly forgot. We’ve all experienced the second one. The extra dramatic hooks, the “OMG, this will TOTALLY change your life” claims, the slightly over-the-top thumbnails. It’s…

FMCG brands don’t need more hacks. They need to understand the behaviour behind the feed. This is my particular bugbear right now. The algorithm is only useful when you understand the people behind the signals. We get endless tips about timing, hooks, formats, posting frequency and “what the algorithm wants”,…