What Social Media Tools to use in 2022

The Covid-19 pandemic fundamentally reshaped customer decision making. According to recent data, social media has now become the first touchpoint that customers have with your brand. This makes optimising your channels and reaching the target audience more important than ever before. In today’s blog, we discuss the Top 3 social media tools that can help you to track and analyse the social media data and elevate your brand.

Brandwatch

Brandwatch is a comprehensive tool that tracks social media mentions and allows you to monitor your brand in real-time.

Pro: Brandwatch allows you to search for specific conversations around your brand, segment conversations into categories and analyse them to get useful insights.

Con: Brandwatch can be quite technical, and it takes time to learn how to use it. However, for those who have a certain level of experience Brandwatch is one of the best Social Media Monitoring tools.

Hootsuite

Hootsuite is a popular Social Media tool that allows you to publish, schedule and analyse the performance of your content. The tool allows integration of different Social Media platforms so you can have everything in one place.

Pro: Integration of different social networks is considered one of the biggest advantages.

Con: The functionality of certain integrations can be limited. Also, having numerous social networks and profiles on one dashboard can get confusing and cluttered.

Sprout Social

Sprout Social is used by many large brands (Adidas, Nordstorm and Edelman) for social media management and reporting. It has an agency partnership program, social media calendar, post scheduler and social listening functions.

Pro- Sprout is quite intuitive and its workflow supports multiple channels.

Cons- Some reviews suggest that the publishing tool lacks reliability. Pricing is another aspect as some extras such as analytics might be quite expensive.

The pandemic has increased the importance of social media. To remain competitive, brands have should have tools that will allow them to manage different channels effectively. Contact Immediate Future today if you want to help you identify the most effective social media tool for your brand and stay ahead of trends.

Latest Posts

LinkedIn’s users are not your typical audience. Join us as we take a look into the psyche of the LinkedIn user and how your content needs to reflect it – doing so will lead to the most successful of campaigns, helping to fill the funnel and drive growth. Understanding the…
Read More
Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…
Read More
Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…
Read More