By Katy Howell | March 3, 2022
The Covid-19 pandemic fundamentally reshaped customer decision making. According to recent data, social media has now become the first touchpoint that customers have with your brand. This makes optimising your channels and reaching the target audience more important than ever before. In today’s blog, we discuss the Top 3 social media tools that can help you to track and analyse the social media data and elevate your brand.
Brandwatch
Brandwatch is a comprehensive tool that tracks social media mentions and allows you to monitor your brand in real-time.
Pro: Brandwatch allows you to search for specific conversations around your brand, segment conversations into categories and analyse them to get useful insights.
Con: Brandwatch can be quite technical, and it takes time to learn how to use it. However, for those who have a certain level of experience Brandwatch is one of the best Social Media Monitoring tools.
Hootsuite
Hootsuite is a popular Social Media tool that allows you to publish, schedule and analyse the performance of your content. The tool allows integration of different Social Media platforms so you can have everything in one place.
Pro: Integration of different social networks is considered one of the biggest advantages.
Con: The functionality of certain integrations can be limited. Also, having numerous social networks and profiles on one dashboard can get confusing and cluttered.
Sprout Social
Sprout Social is used by many large brands (Adidas, Nordstorm and Edelman) for social media management and reporting. It has an agency partnership program, social media calendar, post scheduler and social listening functions.
Pro- Sprout is quite intuitive and its workflow supports multiple channels.
Cons- Some reviews suggest that the publishing tool lacks reliability. Pricing is another aspect as some extras such as analytics might be quite expensive.
The pandemic has increased the importance of social media. To remain competitive, brands have should have tools that will allow them to manage different channels effectively. Contact Immediate Future today if you want to help you identify the most effective social media tool for your brand and stay ahead of trends.