March 6, 2014
For brands using social media, visuals matter. No matter the platform and whether its Facebook, Twitter, LinkedIn or Pinterest, incorporating visual elements into your posts is essential.
But its more than just using a random photo with your posts to fill the image quota on your posts. Quality, original and interactive images are a lot more effective than the standard stock images that you see everywhere across the web.
Here are just a handful of statistics on why visuals are essential for your social media posts:
- Photos are liked twice as much as text updates on Facebook.
- Content with compelling images attract 94% more views on average than content without images.
- 67% of consumers consider clear, detailed images to be very important and carry even more weight than the product information, full description, and customer ratings.
- 60% of consumers are more likely to consider or contact a business whose images appear in local search results.
- Companies see a 37% increase in engagement when Facebook posts include photographs.
It’s important to keep social media in mind when designing any online marketing collateral. You should always be thinking of potential assets that you can utilise across social. A lengthy press release and a product screenshot is not going to generate maximum engagement in social – you want a selection of micro-assets (infographics, slideshares and videos are some examples) that can be used to support a new whitepaper or piece of research. And this is effective, as publishers who use infographics as part of their marketing efforts can increase their traffic on average by 12%.
For more statistics on why you need to incorporate visuals into your social media efforts, take a look at the infographic below: