March 26, 2026
Whether it’s for consumer products or B2B lead driving, Reddit has found its footing as a key platform for reaching audiences far and wide. And the best part is – it’s cheap to advertise on.
121m daily active users in Q4 of 2025 (up 19% on the year before) means the eyes are growing and trust in its delivery is also, with Reddit’s advertising revenue up to $690m last year (up 75%).
Reddit’s position as a social channel (if that’s what it actually is) is growing. Brands are turning to the platform more than ever before to advertise their goods and services.
Operating much in the same way as a Meta, Reddit’s targeting is behaviour based. There’s little by way of demographics data to lean on. Its depth of communities and subreddits make it a brilliantly buzzing and insightful place, full of breadcrumbs and easy-to-reach buying groups.
E.g. if you’re selling running shoes, there are dedicated subreddits for fitness fanatics, runners and regular exercisers that would be perfect for placement.
Or, if you’re B2B and selling SaaS, there are subreddits dedicated to cloud, IT and even job roles-specific communities that may be involved in the buying process.
The full range of brand awareness, engagements and website visit objectives are available to use, among others.
Reddit’s rivalling Meta for CPM and CPC in various buying groups and is certainly less expensive than LinkedIn generally (provided your smart with your creative).
Wait – it has its own search engine?
Reddit is upping its game to keep people on the site. It’s created its own web browser-like search engine.
The platform knows it has a lot of source material scraped by Google and AI, so it’s asking its users to stay on Reddit to get the answers they need. Smart idea! Search terms for pretty much anything are directed to relevant subreddits and communities, making buying communities easy to find. What’s more, it gives bitesize responses to queries while linking through to the on-platform source material, so it gives off that ‘Google search summary’ feel.
‘Automated to outperform’
Every social platform uses AI to optimise delivery now, professing to take your targeting criteria and use its sophisticated engine to get more useful eyes on your content. Max campaigns are Reddit’s answer to this, with the platform saying: “Max campaigns are designed to optimise and automate targeting, creative selection and placements, and budget allocation which can lead to significant performance improvements, while requiring fewer steps to set up and manage.”
We’d always advise holding back some control of your ad spend and creative. There are users of LinkedIn and Meta who have pushed back against AI-assisting advertising tools. For now, trust your judgement and wait until Max is out of Beta stage.
Our verdict
Reddit’s advertising hub is pretty straight forward to use once you get a hang of it, but there is a learning curve, even if you’re familiar with other platform backends. A lack of transparency at engagement level is one thing to bear in mind – vanity metrics can’t be leaned on too heavily, so having 3rd party tool sync up and landing page signals will be crucial to proving ROAS.
But we have seen campaigns drive web traffic to levels we’re impressed with; the reach and impressions have surpassed even the estimations set by Reddit. Whether that’s because of Google/LLMs helping to drive traffic on top of their own organic visits, we’re not sure, but there does appear to be a little bit of a gap on their assumptions on audience sizes…although that’s no bad thing if you’re looking for scale!
If you’re looking at Reddit this year, or if you’re interested in finding out more about it, reach out for a chat.