Will Cameo be Google’s route into social media?

You have to give Google full marks for effort. While the list of social media failures is pretty lengthy, they’ve not let that deter them from making further attempts. This time around, they’ve at least got a toe in territory that they can claim as their own. With Cameo, Google have based part of their new social offering on search, or to be more specific, questions people ask about celebrities.

The Cameo iOS app (no love for Android currently) allows your favourite celebrity to answer questions about themselves, rather than waiting for tabloids or enthusiastic online commentators to take ownership of the topic. The initial trials seem to have been successful and it’s easy to see the appeal. For the celebrity, they have the option to address questions with a video, gif or photo. For the general public, they cut out the middle-man and get a public response direct from the most important person. And for Google, they can lean on their authority in search to claim to have the most trustworthy answer in an age of fake news.

It has to be said that this isn’t an entirely new approach, as Instagram has had a very similar feature via the Questions widget which was launched in July. This shouldn’t detract from what Cameo offers, so many of the most popular features on social platforms have heavily been borrowed from other platforms, this is common practice. If Google really do intend this to be an extension of their online territory, then this could be a very successful new social media app. To get in on the action, brands may need to review their approach to influencer marketing.

Latest Posts

Summer is finally here, and it’s time to kickstart your marketing efforts with a bang and sail through the rest of the year! Welcome aboard the Summer SPARK Sessions on Serious Social, where we’re looking back at some of our best podcasts plus exploring new…
Read More
What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…
Read More
TikTok isn't just for dancing and memes – it's a game-changer for businesses looking to engage and inspire people. TikTok is your secret weapon! And we have ties for you!
Read More