Will the revamped Facebook Groups be the next crucial plugin to have on your site?

While there was truckload of new features announced at the Facebook F8 developer conference, one of the things that hasn’t had a great deal of coverage, might be very interesting for marketers.

Groups have existed on Facebook for a good length of time and while the option hasn’t exactly been front and centre, the growth of Groups is set to outpace the main Facebook experience itself, with 1.4 billion users currently. Never one to shy away from success, Facebook want to accelerate this growth further by thrusting Groups into the spotlight. Over the coming weeks, you’ll see a Groups Tab in your lower navigation bar:

And to help give Groups a greater presence outside of Facebook, there’ll also be a button plugin that developers can add to websites to ensure content creators are able capture that connection:

Given that these features are newly announced, we can at best only speculate on what they’ll mean to marketers, especially in a post- Cambridge Analytica/GDPR world. Based on previous behaviour, the growth of Groups and these new features would allow Facebook to provide greater insight on audience interests. This would be highly valuable data for gaining an understanding of an audience. Perhaps the Join Group Button will have a double opt-in process meaning that Facebook is still able to do this and remain compliant with incoming EU regulation.

It’s clear that Facebook can only maintain it’s existing business model if it is able to continue to provide advertisers with exception data. While Facebook has always been about bringing communities together this may be a great way to ensure the interests shared are not going to result in Mark being back in front of lawmakers.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More