Will the revamped Facebook Groups be the next crucial plugin to have on your site?

While there was truckload of new features announced at the Facebook F8 developer conference, one of the things that hasn’t had a great deal of coverage, might be very interesting for marketers.

Groups have existed on Facebook for a good length of time and while the option hasn’t exactly been front and centre, the growth of Groups is set to outpace the main Facebook experience itself, with 1.4 billion users currently. Never one to shy away from success, Facebook want to accelerate this growth further by thrusting Groups into the spotlight. Over the coming weeks, you’ll see a Groups Tab in your lower navigation bar:

And to help give Groups a greater presence outside of Facebook, there’ll also be a button plugin that developers can add to websites to ensure content creators are able capture that connection:

Given that these features are newly announced, we can at best only speculate on what they’ll mean to marketers, especially in a post- Cambridge Analytica/GDPR world. Based on previous behaviour, the growth of Groups and these new features would allow Facebook to provide greater insight on audience interests. This would be highly valuable data for gaining an understanding of an audience. Perhaps the Join Group Button will have a double opt-in process meaning that Facebook is still able to do this and remain compliant with incoming EU regulation.

It’s clear that Facebook can only maintain it’s existing business model if it is able to continue to provide advertisers with exception data. While Facebook has always been about bringing communities together this may be a great way to ensure the interests shared are not going to result in Mark being back in front of lawmakers.

Latest Posts

When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…
Read More
I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…
Read More
TikTok is continuing its push into livestreaming by testing a brand new feature called Fan Clubs. This update is designed to encourage more interaction between creators and their audiences, by turning livestreams into a more gamified and community-driven experience. With livestream shopping already booming in markets like China, TikTok is…
Read More