March 15, 2013
Over the last few weeks we have seen Three’s simple, but innovative, advert of a dancing pony hit our screens and go viral on social media. The mobile provider currently has over 5,000,000 YouTube hits! In a short space of time the advert has received over 200,000 shares on Facebook and Twitter. Three’s advert can be seen as an example of how influential the use of a hastag can be in driving social media engagement. Their all important hashtag #danceponydance has now reached an impressive 36,000 mentions. Could this be the funniest ad of the year? Its social success would suggest it may well be!
This week we have explored 5 lessons you can learn from a Condescending Corporate Brand Page. Lesson’s include being wary of masquerading behind benevolence, being careful not to patronize or condescend, not to take on a meme lightly and to remember that images speak louder than words. If you work in marketing and your path has crossed with social media then there is a fair chance you have come across the Condescending Corporate Page, take a look at the blog and see if you agree with our 5 lessons…
This week Pinterest released a new tool which allows account holders to track their Pinterest traffic. This feature will include data such as how many people have pinned from a site, the number of views each pin has, and how many users have visited an external site from Pinterest. This new tool is an ideal way for brands to discover what content is working for them and what they can improve on. Will the launch of this new analytic platform see a host of new businesses jumping aboard the Pinterest train?
The rise of social media has given ‘trolls’ a platform to write hateful comments towards celebrities, families who have suffered bereavement or anyone they choose all from behind a keyboard. Over the last few years there have been many instances of ‘trolls’ sending messages through Twitter. Many brands are unsure in how to deal with these messages; Bodyform showed that the way forward is to get creative! Take a look at how they successfully rendered the complaint void as well as earning admiration and respect from people across the world.
This week we also discussed the latest details on social media sizing, from your avatars and cover photos right through to the images you post onto your news feed or in your sponsored stories. This blog includes a brilliant infographic which is guaranteed to make your life easier! You need to make sure that amidst this visual content revolution which is being played out on social media, you stay ahead of the curve and do it properly!
Picture courtesy of Miles Wolstenholme, Shetland Pony on Belstone Common, under a Creative Commons attribution, 2.0 Generic Licence