YouTube upgrades its real-time viewing experience

September 8, 2017

Looking for the latest sports game, music show or world event? YouTube’s Live feature never looked so good with video broadcasters connecting with fans during the moments that count!

With YouTube new updates, video creators now have the opportunity to select the ultra-low latency option when broadcasting. The new feature will bring us closer to real time interactions with viewers.

With only a couple of seconds of latency, broadcasters are able to answer fan questions and get viewers input faster than ever before and it’s easy to set up with no special software requirements or codes.

Now that your real-time activity is covered, what else does YouTube have to offer? Live chat messages are vital to building relationships with your fans, with YouTube’s new chat moderation tools it’s now easy-peasy to shape the tone of your conversations. Here’s the tools to play with:

Inline moderation: moderate your chat feed by holding the “alt/option” button to pause the feed. You can also delegate a moderator during your live chats
Review inappropriate messages: Chat messages will be held from posting on your streams until you approve, hide or report them
Share hidden user lists: allows moderators to use the same hidden users list across both the comments and live chat

YouTube is working hard to improve the user and video broadcasters experience with new features truly living up to the real time offering. Now is the time to get stuck in and build relationships with your viewers.

Latest Posts

Design and disability are so often discussed in terms of basic “accommodation” and “access,” yet my visit to the V&A’s Design and Disability exhibition completely shifted that perspective. Rather than framing disability as an issue to be fixed, the exhibition presents it as a culture, a rich set of identities, and a radical design force shaping practice from the 1940s right up to today.

Lurkers are your biggest audience and they’re deciding in silence. They watch in feeds, sanity-check you in comments, communities and reviews, then repeat whatever proof is easiest to quote internally. That’s why social feels harder, it’s no longer a click machine, it’s an answer surface. Ofcom shows AI summaries are now common in search results, and YouTube remains the UK’s biggest social utility by reach and time spent. If your story is inconsistent, your evidence is scattered, or your customer proof is buried, lurkers can’t do the job of trusting you for you.

Pinterest has rolled out a brand-new Media Planner inside its advertising tools, and it’s designed to make planning and managing Pin campaigns a whole lot simpler. In short? It gives you a clearer view of what you’re running, who you’re targeting, and what results you can expect…